Marketing Director

USA (On-site)

$120K/yr – $140K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

Job Summary

Own and scale global and US marketing, shape go-to-market strategies, and partner with commercial, product, and content teams to drive pharma and medcomms engagement.

  • Lead global marketing plan and integrated programs
  • Build and mentor global marketing teams across US and UK

Job Description

Responsibilities

  • Build, mentor, and lead a growing team of marketing professionals in the US and UK.
  • Set the strategic direction and oversee execution of integrated marketing programs.
  • Develop and own the global marketing plan (US and ex-US), aligning to commercial goals and evolving pharma/biotech market needs.
  • Shape Medscape Education’s go-to-market strategy, brand positioning, and client-facing messaging.
  • Partner with senior commercial leaders to translate therapeutic area priorities and client needs into impactful marketing strategies.
  • Collaborate with product, content, and partnership teams to drive market differentiation.
  • Lead the development of high-quality messaging, campaigns, and thought leadership that articulate Medscape’s value to global pharma and medcomms partners.
  • Oversee our presence at key industry events, channels, and forums to reinforce market leadership.
  • Introduce new tools, processes, and approaches to enhance efficiency, measurement, and impact.
  • Bring a forward-thinking perspective on how Medscape Education engages pharma clients globally.

Requirements

  • Industry Expertise: Deep experience marketing to pharmaceutical, biotech, or medical education audiences.
  • Leadership Experience: 10+ years in senior B2B healthcare/pharma marketing roles, including several years in a leadership capacity.
  • Demonstrated success building or scaling global marketing teams and functions.
  • Strategic & Commercial Acumen: Strong track record partnering with commercial organizations to shape strategy and drive revenue growth.
  • Proven ability to design and deliver integrated marketing plans that achieve measurable outcomes.
  • Skills & Attributes: Excellent communicator with the ability to engage senior stakeholders and clients confidently.
  • Adept at balancing strategic thinking with operational execution.
  • Experience managing budgets, planning cycles, and global initiatives in matrixed organisations.

Preferred

  • Understanding of medical affairs is highly advantageous.

Benefits

  • Health Insurance (medical, dental, and vision coverage)
  • Paid Time Off (including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Plan with employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • Commuter and/or Transit Benefits (if applicable)

WebMD

Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans.Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: Help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. Make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. Enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.

Founded in 1996
3K employees (795 in marketing)

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

The middle of this range ($130K) is 8% above the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $152K. Based on 326 salaries.

See all WebMD salaries

Marketing Director

WebMD · USA · On-site