Responsibilities

• Oversee the execution of Thirst's social media presence across all platforms.
• Work directly with our full-time Content Creator/Social Media Manager to coordinate content creation, posting schedules, community management, trends, campaigns, and overall social strategy.
• Ensure social channels remain active, relevant, engaging, consistent, and on brand.
• Oversee and execute paid social media advertising, with a current budget of approximately $5,000 per month, and continually evaluate performance and opportunities to improve results.
• Own the coordination of the rotating promotional calendar and ensure every piece of marketing is ready to launch, including: In-store print materials and signage; Menu updates; Social media content; Influencer marketing; Email marketing; Text/SMS marketing; Paid advertising; Digital assets; Internal communication to store teams.
• Coordinate and execute recurring promotions such as Text Tuesday, weekend deals, product launches, and other weekly initiatives.
• Own marketing-related menu changes and updates within our Toast POS system.
• Coordinate product launches, pricing and promotional changes, rotating features, menu updates, and other changes to ensure what customers see in-store and digitally is accurate and consistent.
• Attention to detail is extremely important. When a promotion launches, every customer-facing touchpoint needs to match.
• Manage and grow the Thirst influencer program.

Requirements

• Extremely organized and able to manage many moving pieces simultaneously
• Creative and excited about building a fun consumer brand
• Highly accountable and comfortable owning results
• Strong at both strategy and execution
• Experienced with social media and digital marketing
• Comfortable analyzing marketing performance and making data-driven decisions
• Detail-oriented and able to catch mistakes before customers see them
• A strong communicator who can coordinate employees, vendors, influencers, designers, photographers, and store managers
• Comfortable working in a fast-moving environment where priorities can change quickly
• Willing to jump in and solve problems instead of saying, "That\'s not my job"

Benefits

• Dental insurance
• Flexible schedule