Responsibilities

• Responsible for developing the annual marketing plan in coordination with the VP Marketing & Communications, General Manager, Property Management & Asset Management stakeholders. Responsible for driving annual sales & traffic for the property and supporting leasing and revenue goals.
• Researches and analyzes market position. Interprets third party data sources, media rankings, website data, survey results and all other forms of marketing related information.
• Drives local vendor relationships, including development of marketing concepts, producing events, brand elements, design marketing materials, and procuring marketing and promotional items. Excellent project management, negotiation, and communication skills required internally and externally.
• Responsible for executing the annual media plan, including managing relationships with contracted marketing and media vendors. Conducts bidding process, negotiates prices and selects vendors for needed services.
• Develops on-brand marketing collateral and materials to support the centers marketing efforts.
• Generates revenue through events, sponsorships, and marketing opportunities on site.
• Develop and manage local media relations plans in collaboration with VP Marketing & Communications, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management.
• Assists with overall center aesthetics and operations and reports issues appropriately to ensure best in class results including but not limited to daily center walks and operational functions. Partners with tenants to ensure storefronts are operational and appropriately displayed.
• Creates and manages marketing budgets.
• Identifies, coordinates, and facilitates promotional events, corporate sponsorships and other marketing efforts to aggressively build monthly traffic.

Requirements

• Bachelor's degree (BA/BS) from four-year college or university, in related discipline, for example, business, sales/marketing, or real estate.
• 5 years’ related experience and/or training in any of the following highly desired: real estate sales and marketing.
• Excellent written and verbal communication skills. Ability to write reports, manuals, speeches, and articles using distinctive style.
• Strong organizational and analytical skills. Ability to provide efficient, timely, reliable, and courteous service to customers.
• Ability to make effective and persuasive presentations on general topics to clients, employees, tenants, and public groups.
• Requires advanced knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages, discounts, and commissions.
• Conducts advanced financial analysis. Prepares and manages project budgets.
• Ability to comprehend, analyze, and interpret complex documents. Ability to solve problems involving several options in situations.
• Requires advanced analytical and quantitative skills.
• Computer literate – able to prepare correspondence, access information from property management software and conduct business via e-mail and internet.