Responsibilities

• Own and execute end-to-end marketing strategy, including brand, demand generation, content, SEO, paid marketing, and product marketing.
• Lead and manage a team across development, design, and data functions.
• Drive growth initiatives and monitor key metrics including MQLs, sign-ups, conversions, CAC, and LTV.
• Develop and refine the company's product narrative and marketing messaging.
• Collaborate with the Shopify team on joint campaigns, audience initiatives, and cross-channel marketing efforts.
• Work directly with the CEO to support marketing priorities and business growth.

Requirements

• Previous experience in a SaaS or MarTech environment.
• Ability to move from strategy and planning to execution and campaign delivery.
• Experience managing technical team members.
• Ability to communicate effectively with executive leadership while collaborating closely with development teams.
• Demonstrate strong communication skills when engaging with executive leadership and technical stakeholders.

Preferred

• Shopify and e-commerce experience is a strong advantage.
• Interest in or familiarity with the creator and influencer marketing industry.