Responsibilities

• Develop, establish, and direct the University’s comprehensive marketing strategy in alignment with institutional priorities, enrollment objectives, and long-term growth goals.
• Serve as the primary strategic advisor to the President regarding marketing strategy, brand positioning, market opportunities, audience engagement, and marketing performance.
• Lead and manage the Marketing department, establishing departmental objectives, priorities, performance expectations, and accountability standards.
• Directly supervise the Marketing Coordinator and Social/ Digital Media & Content Specialist, including assigning and prioritizing work, monitoring performance, providing coaching and feedback, and conducting performance evaluations.
• Participate meaningfully in hiring, promotion, disciplinary, performance management, and other personnel decisions affecting employees within the Marketing department, and provide recommendations to senior leadership and Human Resources.
• Exercise discretion and independent judgment in determining marketing priorities, strategies, resource allocation, campaign direction, and departmental processes.
• Establish the strategic direction for integrated marketing initiatives across digital advertising, social media, content, email, web, CRM, SEO/SEM, marketing automation, and other relevant channels.
• Oversee the execution of marketing strategies by the Marketing team and external partners, ensuring initiatives align with established objectives, standards, budgets, and timelines.
• Establish and maintain the University’s brand strategy, positioning, messaging, and communication standards across markets and channels.
• Develop strategies to strengthen MUST University’s brand awareness, reputation, competitive positioning, and engagement with prospective students and other key audiences.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field required.
• Master’s degree in Marketing, Business Administration, Communications, or a related field preferred.
• Minimum of 7 years of progressive professional experience in marketing, including responsibility for developing and executing integrated marketing strategies.
• Minimum of 3 years of experience managing employees, teams, or a marketing function required.
• Experience in higher education, online education, education technology, or another enrollment- or growth-driven organization preferred.
• Demonstrated experience developing and evaluating digital marketing, lead-generation, brand, and audience engagement strategies.
• Experience working with CRM, marketing automation, analytics, social media, digital advertising, and related marketing technologies.
• Experience supporting multicultural and/or international markets preferred.
• Full professional proficiency in both English and Spanish is required.
• Proficiency (Speaking, Reading, and Writing) in Spanish and English.