Marketing Director - Skilled Nursing Facility

California, USA

$38/hr – $40/hrDirector/Executive1+ years expFull time

Posted 1 month ago

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Job Summary

Own the facility’s admissions-driven marketing funnel by coordinating hospital outreach, patient family touchpoints, and PDPM compliant documentation to drive census growth with careful provider and case manager relationships.

  • Manage daily liaison with acute care case managers, social workers, discharge planners and physicians to accelerate referrals.
  • Own hospital intake, admission paperwork, and regulatory documentation to keep PDPM and Medicare/Medicaid rules in check.
  • Represent the facility at local events and maintain a current database of physician and case manager contacts to sustain visibility and pipeline.

Job Description

Responsibilities

  • Collaborating with the Administrator to ensure census goals
  • Submitting a weekly calendar of scheduled marketing appointments to the Administrator
  • Making daily contact with acute care case managers, social workers, discharge planners and physicians
  • Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork
  • Assessing potential patients in the local hospitals and answering their questions about the facility
  • Maintaining a database of physician and case manager contacts and profiles
  • Participating in local community events to promote visibility and increase facility's census
  • Following operational budget
  • Attending stand-up meetings every day
  • Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt

Requirements

  • Minimum of 1 - 5 years of marketing/admissions experience in healthcare
  • Fully vaccinated against COVID-19 including Booster shots
  • Previous experience in marketing or other related fields
  • Strong leadership qualities
  • LVN Preferred

Preferred

  • LVN Preferred
Northridge Care Center logo

Northridge Care Center

Northridge Care Center is a 97-bed, skilled nursing facility, where we have specialized in rehabilitation and quick recovery since 1990. Our team is available 24 hours a day to provide the utmost care and services to our residents. We have proudly partnered with Northridge Hospital, where our team of experts aim at achieving quick recovery to help residents reach their optimal functional capability. Contact us for more details!

Founded in 1990
Los Angeles, California, USA
42 employees (3 in marketing)