Responsibilities

• Own Scircle’s marketing engine end-to-end. Your remit spans brand: who we are, how we look, and what we say — and performance: how we acquire, convert, and retain customers. You set the strategy, run execution through our agency and internal specialists, and are accountable for the segment’s KPIs.
• Brand Identity & Creative Assets: Own Scircle’s brand identity: visual language, tone of voice, and creative direction across all customer-facing touchpoints.
• Commission and manage brand and creative assets in partnership with our agency and using AI-powered production tools — ensuring a consistent, high-quality brand aesthetic at the speed and scale a fast growing startup requires.
• Brief the agency on creative direction; review output critically; decide what ships. Maintain brand standards across all channels and formats.
• Supply brand and storytelling assets to Retail and Partnerships, ensuring a coherent brand voice across the full funnel.
• Brand & Community: Define and run the always-on social storytelling strategy on TikTok and Instagram — format mix, themes, and publishing cadence.
• Manage creator, influencer, and ambassador programs — sourcing in collaboration with the Scircle team members and partners, owning briefing, contracting, and performance management.
• Build UGC programs that turn customers into community advocates around memory, identity, and lifestyle.
• Paid & Performance: Own paid media across paid social, search, and retargeting — test, scale, and stop campaigns based on clear performance data, with our growth specialist executing under your direction.
• Drive conversion rate optimization across landing pages, the scent creation flow, checkout, and retention touchpoints.
• Build a structured creative testing framework — brief, produce, test, and refresh ad creative in coordination with the agency.
• Set up retargeting and lifecycle flows including email, push, and on-site interventions.
• Run cohort analysis to understand repeat behavior, early LTV signals, and optimization priorities.
• Leadership & Operations: Own budget allocation across agency, paid media, creators, AI tooling, and lifecycle platforms — with clear thresholds for scaling decisions.
• Manage the agency relationships, the growth specialist, and any further team members in this segment.
• Be accountable for the segment’s full KPI set: brand asset coverage, exposure, engagement, UGC volume, organic and paid landing page visits, conversion rates, CAC, and LTV.
• Represent the Marketing segment in leadership reviews and contribute to cross-segment strategy and coordination.