Responsibilities

• Develop, implement, and optimize account based efforts for the existing install base, aligning closely with overall business and CX objectives.
• Translate account audits and whitespace data into specific, actionable conversation priorities for each AE, so they know which product to discuss, with whom, and why now
• Collaborate extensively with CX and product marketing teams to prioritize, and segment high-value accounts based on cross-sell and upsell growth opportunities.
• Partner with AEs to develop bespoke account-specific content for priority accounts, tailored QBR decks, executive briefing documents, and personalized outreach sequences.
• Work closely with product marketing and content teams to develop compelling, tailored content that directly addresses the needs and challenges of our client accounts.
• Establish clear KPIs and provide regular reporting on campaign effectiveness, utilizing insights to continuously refine and optimize ABX tactics.
• Ensure consistent alignment and communication between CX, marketing, and product teams regarding account priorities, messaging, and execution strategies.
• Utilize advanced marketing automation and CRM platforms (e.g., HubSpot) to manage outreach, segmentation, and engagement tracking.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• 7 years of progressive experience in B2B marketing, specifically with Account Based Marketing (ABM) experience, enterprise marketing, or related fields required.
• Proven track record of successfully developing and executing targeted ABM strategies, ideally within B2B SaaS, fintech, or financial services.
• Demonstrated experience effectively managing cross-functional collaboration and influencing stakeholders at senior levels.
• Strong expertise in modern marketing channels, including digital, event marketing, direct mail, and targeted advertising.
• Exceptional analytical and strategic skills, proficient in translating performance data into actionable insights and strategic decisions.
• Advanced knowledge and hands-on experience with ABM tools, marketing automation platforms, and CRM systems (HubSpot preferred).
• Excellent collaboration and communication skills, adept at working effectively across diverse teams.
• Innovative thinker with a proven ability to manage multiple high-priority initiatives in a dynamic, fast-paced environment.
• Attention to detail coupled with strong organizational and project management capabilities.

Benefits

• Benefits include: We take care of our people with medical, dental, and vision insurance, a 401(k) with company match, flexible PTO plus 12 paid holidays, paid sick leave, and paid parental and family leave. We also offer a lifestyle spending account, tuition reimbursement, and a cell phone stipend.