Marketing Director of Public Safety

Responsibilities

• Develop and lead integrated marketing strategies and annual marketing plans for Public Safety vertical audiences.
• Drive account-based marketing (ABM), lead generation, customer retention, and demand generation programs.
• Create and execute marketing initiatives across email, advertising, social media, communications, webinars, events, and other channels.
• Develop messaging, thought leadership content, marketing collateral, sales enablement materials, and campaign assets.
• Partner with Public Safety leadership, sales, business development, and channel teams to support go-to-market strategies and growth objectives.
• Collaborate with subject matter experts and stakeholders to strengthen market positioning and differentiate LexisNexis Risk Solutions offerings.
• Manage annual marketing event strategies, including trade shows, industry conferences, sponsorships, speaking engagements, roadshows, user conferences, and webinars.
• Ensure marketing programs support lead generation, brand visibility, customer retention, and market development objectives.
• Participate in development and management of marketing budgets and maintain responsibility for assigned program expenditures.
• Partner with Marketing Operations to analyze campaign performance and report results on a monthly and quarterly basis.

Requirements

• Must be a US Citizen
• Bachelor's degree or equivalent work experience; degree in Marketing or Business preferred.
• MBA preferred.
• Minimum of 10 years of experience in business-to-business and/or business-to-consumer marketing, strategic planning, or related consulting experience.
• Experience leading complex projects from planning through execution while managing multiple priorities simultaneously.
• Experience using CRM, contact management, and marketing database platforms to maximize lead generation and cross-sell/up-sell opportunities.
• Experience managing budgets and marketing investments.
• Extensive direct marketing experience for products and/or services.
• Prior people leadership experience.
• Demonstrated experience developing and executing integrated marketing campaigns, including account-based marketing, lead generation, and retention programs.

Preferred

• Government, public safety, law enforcement, or related industry marketing experience preferred.

Benefits

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice