Marketing Director

New York, USA (Unknown)

$40K/yr – $65K/yrDirector/ExecutiveFull time

Posted 7 days ago

Job Description

Responsibilities

  • Develop relationships with qualified referral sources, including skilled nursing facilities, assisted living communities, independent living communities, home care agencies, rehabilitation clinics, doctors, social workers, and discharge planners
  • Generate new leads and manage occupancy and sales goals
  • Follow up on all leads and update Matrixcare CRM system in a timely manner
  • Qualify leads by gathering pertinent information and understanding the level of each potential resident's willingness and readiness to move into the community
  • Showcase the Promenade community to potential residents by conducting tours and providing information based on their unique circumstances
  • Maintain and update the Promenade Customer Relationship Management database
  • Navigate potential residents through the Promenade intake administrative and clinical processes
  • Understand and explain financial and entitlement options for senior living candidates
  • Ensure the community is ready to welcome new residents for their move-in date
  • Collaborate with other departmental leaders on special events and related activities that pertain to marketing to the regional community

Requirements

  • Experience in assisted living or healthcare marketing/business development role
  • Proven track record of closing qualified leads and generating key referral relationships
  • Microsoft Office basic computer skills (ie Word/Excel)
  • Bachelor degree in a related field from an accredited academic institution
  • Excellent written and verbal communication skills
  • Ability to represent Promenade and its values to agencies, partnerships, and the community at large
  • General Sales experience a plus

Benefits

  • A full benefits package, including medical, dental, vision, and employer-matched 401K
Promenade Senior Living logo

Promenade Senior Living

1.6 Glassdoor

Promenade Senior Living is dedicated to providing seniors with exceptional housing and service options, enabling seniors to enjoy their retirement years to the fullest. Our residents enjoy personalized care, impeccable service, friendship, love and laughter in each of our distinctive communities. With a variety of housing and care options including 55+ housing, Assisted Living and Memory Care for those with Dementia and/or Alzheimer's, you are bound to find your perfect fit. Discover how our Promenade Family can care for those you love.

Founded in 2002
Nanuet, New York, USA
66 employees (5 in marketing)
0% recommend to a friend

Salaries

Posted range

$40K/yr – $65K/yr

Taken straight from the job posting.

See all Promenade Senior Living salaries

Marketing Team

Marketing Team Size
5 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.7K
Monthly Google Ads Budget
$6.5K

Headcount Trend

Current headcount: ~66
Promenade Senior Living logo

Marketing Director

Promenade Senior Living · New York, USA · Unknown