Responsibilities

• As a Marketing Director, you must be able to read, write, speak, and understand the English language.
• Must possess the ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies, procedures, etc., that are necessary for providing quality care and maintaining a sound operation.
• Must possess the ability to work harmoniously with other personnel.
• Must possess the ability to seek new methods and principles and be willing to incorporate them into existing practices.
• Must be able to maintain good personnel relations and employee morale.
• Must not pose a direct threat to the health or safety of other individuals in the workplace.

Requirements

• A bachelor’s degree from an accredited college/university or equivalent. (Five (5) year(s) experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s degree.)
• Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc., as they relate to nursing facility operations.
• Must possess the ability to plan, organize and effectively present ideals and concepts to community groups/agencies.
• Must possess the ability to communicate effectively, orally and in writing.
• Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator.
• Must possess the ability to establish, implement and maintain effective marketing and public relations program.