Marketing Director

Wisconsin, USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Lead community liaison focused on resident recruitment, admissions, and family relations.

  • Own the resident recruitment and admission process end-to-end.
  • Must-have: Superior communication and clear English proficiency.
  • Preferred: experience marketing to seniors or healthcare-related fields.

Job Description

Lead community liaison responsible for resident recruitment, admissions, and family relations.

Responsibilities

  • Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs.
  • Develops and maintains productive internal and external marketing strategies including referral sources and community relationships.
  • Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Requirements

  • Superior communication skills with the ability to effectively communicate in English, both orally and in writing.
  • Ability to communicate a clear vision of the community and its services.
  • Dependable and punctual with a professional, competent demeanor.
  • Knowledge of the physiology and psychology of the older person.
  • Recognizes common signs/symptoms of dementia.
  • Demonstrates strong customer service skills and telephone marketing skills.
  • Adaptable, flexible and focused on meeting the needs of prospective residents and their families.
  • Demonstrate team and business partner skills.

Preferred

  • Degree in marketing or human services field preferred.
  • Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.
  • Proven track record of marketing/sales results.
  • An outgoing personality, superior communication skills and strong customer service orientation required.
  • Must present a neat, clean appearance and demonstrate a positive, cheerful attitude.
  • Must possess a clean driving record and valid state issued driver’s license.
  • Local travel required.