Responsibilities

• Develop and execute multi-channel marketing strategies aligned with company growth goals
• Drive cross-selling between records management and shredding services
• Identify and expand into new markets, including residential shredding
• Evaluate and implement new marketing channels, tools, and growth opportunities
• Manage and optimize campaigns across Google Ads, LinkedIn, Meta, and email
• Build and improve lead generation and conversion funnels
• Execute local initiatives including trade shows, events, and sponsorships
• Track performance and continuously improve ROI
• Leverage AI tools and prompting techniques to improve campaign performance, content creation, and operational efficiency
• Identify ways to use AI to automate processes, enhance targeting, and scale marketing output

Requirements

• Experience managing both digital and traditional marketing channels
• Strong understanding of lead generation, campaign optimization, and analytics
• Experience with CRM systems and marketing platforms
• Ability to manage multiple priorities in a fast-paced environment
• Experience using AI tools and applying prompting techniques to drive marketing performance
• Self-starter with both strategic thinking and hands-on execution ability

Benefits

• Medical and dental insurance
• 401(k)
• Paid time off and holidays
• Mileage reimbursement
• Company-provided laptop