Marketing Director

Pennsylvania, USA (On-site)

$70K/yr – $80K/yrDirector/Executive3+ years expFull time

Posted 2 weeks ago

Job Summary

You will own the end-to-end marketing strategy for One on One Fitness Consultants, leading campaigns, digital marketing, community outreach, recruiting, and analytics.

Own and execute marketing strategy aligned with growth goals
Lead digital campaigns and content production
Drive community outreach and recruitment efforts

Job Description

Responsibilities

Strategic Marketing
Develop and execute the marketing strategy aligned with company growth goals.
Establish marketing campaigns to promote services and engage with the local community.
Digital Marketing
Manage website content and optimize for AEO and SEO.
Develop and execute email marketing campaigns
Create and oversee educational content including blog posts, newsletters, videos and social media
Coordinate digital advertising campaigns including Google, Meta, and other paid channels.
Analyze campaign performance and adjust strategies based on results.
Community Outreach

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
Experience managing digital advertising campaigns.
Strong understanding of AEO/SEO, social media, email marketing, and content strategy.
Excellent written and verbal communication skills.
Strong project management and organizational skills.
Creative mindset with strong attention to detail.

Preferred

3+ years of marketing experience, preferably in health, fitness, wellness, or service industries.
Experience in the fitness, wellness, or healthcare industry.
Graphic design or video editing experience.
Experience with HubSpot, Constant Contact, Canva, Google Analytics, Meta Business Suite, or similar marketing platforms.
Photography and content creation experience.

Benefits

Health insurance
Opportunity for advancement
Paid time off
Bonus based on performance
Competitive salary
Retirement with a company match
longevity bonuses

One on One Fitness Consultants Inc.

Since 1986, One on One Fitness Consultants Inc. has had the privilege of helping thousands of individuals achieve their health and fitness goals. At One on One, we recognize that wellness looks different to everyone, and that it can be challenging to manage on your own. We start by helping you define your personal "Healthy and Happy" - your why. Then, we equip you with the skills, motivation, and knowledge needed to succeed. Our priority is not just about improving your overall wellness, it's giving you the tools you need to make long-term habit change sustainable.Our trainers are fitness professionals. Regardless of credentials, each team member completes our rigorous, in-house training program to learn the basics of personal training. To keep our blade sharp, we host weekly continuing education meetings focused on fitness, nutrition, and habit change. From there, our education never stops. We work together as a team daily, challenging each other to become the leading fitness professionals in the industry. In order to serve our clients best, our team training approach needs to be the best it can be. We never stop striving for the last 10%.Please visit our webpage to find out more about our work culture and services.

Founded in 1986

State College, Pennsylvania, USA

15 employees

statecollegefitnessconsultantsinc.com