Responsibilities

• Marketing Strategy & Business Leadership: Lead the development and execution of marketing strategies that strengthen the Nordic Ware brand, drive business growth, and support long-term company objectives.
• Brand Management: Champion and protect the Nordic Ware brand by ensuring a consistent and engaging customer experience across all products, channels, and touchpoints.
• Product Marketing & New Product Launches: Partner with Product Development and Sales to successfully promote current product offerings and bring new products to market through compelling positioning, messaging, and go-to-market strategies.
• Digital Marketing & Social Media: Drive consumer engagement and brand awareness through effective digital marketing, content creation, social media, e-commerce, and paid media initiatives.
• Sales Support: Collaborate with Sales teams to develop marketing programs, merchandising tools, presentations, and promotional assets that support retail growth and customer success.
• Team Leadership & Development: Lead, mentor, and develop a high-performing Marketing and Creative team while fostering a culture of collaboration, innovation, accountability, and continuous improvement.
• Website, User Experience & SEO Strategy: Enhance Nordic Ware's digital presence by guiding website strategy, user experience improvements, content optimization, and search engine performance initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field required; Master's degree or advanced marketing certifications preferred.
• 10+ years of progressive marketing experience, preferably within consumer products, housewares, kitchenware, or related retail industries.
• 5+ years of hands-on leadership experience managing marketing, creative, brand, or content teams.
• Demonstrated success developing and executing brand-building strategies for consumer products sold through retail and e-commerce channels.
• Experience leading product launches, retail packaging development, point-of-sale materials, and integrated marketing campaigns.
• Strong understanding of consumer purchasing behavior, consumer product marketing, retail merchandising, and visual presentation.
• Experience collaborating cross-functionally with Product Development, Sales, Operations, and Supply Chain teams to bring products to market.
• Experience managing internal creative resources as well as external agencies, freelancers, and vendors.
• Expertise in digital marketing, content marketing, social media strategy, brand storytelling, and marketing analytics.
• Proven ability to balance leadership with hands-on execution in a fast-paced environment.

Benefits

• Bonuses
• Medical
• Dental
• Vision
• Health and Wellness Programs (including Health Challenges, Pickleball Team, Hiking Club, and Community Garden)
• HSA with employer contributions and the new Nice Healthcare
• Paid Family Medical Leave
• Short and Long-Term Disability
• Basic Life and AD&D
• Voluntary Life