Responsibilities

• Develop and lead an integrated brand and messaging strategy that builds awareness and engagement with our target audience
• Build and execute marketing strategy and tactical plans across traditional and digital channels
• Drive digital lead generation and nurturing through paid search, paid social, display, and web content
• Own KPIs across appointment generation, brand awareness, lead acquisition, cost per lead, conversion, and engagement
• Continuously refine our understanding of the core demographic audience for our products
• Analyze market trends and recommend adjustments to marketing and business development strategy based on data and feedback
• Oversee creation and delivery of press releases, advertisements, and other marketing materials, including print ad design
• Manage and develop internal marketing staff and external resources (graphic design, content writers, digital marketing agency, etc.)
• Own website messaging and content strategy, including blog content, before/after galleries, video, and conversion optimization
• Oversee field marketing for events, the Costco retail program, and open house strategy and staffing

Requirements

• Bachelor’s degree in marketing, Business, or related field preferred
• 3+ years of experience building and executing multi-faceted marketing plans in a B2C environment, ideally with lead generation for an in-home sales model
• Experience with lead generation software and managing a call center
• 3+ years managing TV and radio campaigns
• Demonstrated success writing compelling, direct-response ads and offers
• A track record of helping a company achieve ambitious growth targets
• Experience managing and directing staff and/or third-party vendors
• Experience in an entrepreneurial company preferred
• 3+ years overseeing SEO, paid search, email, and social media campaigns (Google certification a plus)
• Experience using analytics (especially Google Analytics) to assess and refine marketing strategy and messaging

Benefits

• Paid vacation
• Medical and dental insurance
• 401(k) with profit sharing