BIG games

Marketing Director Needed: Shape the Future of Gaming!

USA (Remote)

Salary Not AvailableDirector/ExecutiveContract

Posted 4 months ago

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Job Summary

Drive multi-channel gaming brand marketing from strategy through partnerships and product launches.

  • Must-have: Digital marketing across SEO, social, content, and performance channels.
  • Standout: Leadership of budgets and cross-functional teams in a gaming/entertainment setting.
  • Standout: Data-driven decisions with Google Analytics and marketing automation.

Job Description

Responsibilities

  • Develop and execute comprehensive marketing strategies that elevate our gaming brand across all platforms, including digital, social media, print, and experiential channels.
  • Lead cross-functional teams to implement multichannel marketing campaigns that increase user engagement and brand loyalty.
  • Oversee content marketing initiatives, ensuring compelling storytelling through blogs, videos, and social media content that resonate with gaming audiences.
  • Manage advertising sales efforts by building strong relationships with partners and negotiating impactful ad placements across digital and print outlets.
  • Utilize SEO best practices and tools like Google Analytics and Google AdWords to optimize campaign performance and maximize reach.
  • Drive performance marketing initiatives through targeted Facebook Advertising, email marketing campaigns, and marketing automation platforms to generate leads and conversions.
  • Conduct market research to identify emerging trends in gaming and digital marketing, translating insights into actionable strategies.
  • Oversee budget planning and allocation for all marketing activities, ensuring efficient use of resources while achieving measurable results.
  • Collaborate with product management teams to align marketing efforts with product launches and updates in the gaming ecosystem.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field (implied by marketing leadership role)
  • Proven product development experience (implied by job description)
  • Experience and skills in digital marketing channels: SEO, social media marketing, content marketing, performance marketing
  • Experience with advertising sales strategies within gaming/entertainment sectors
  • Proficiency with Adobe Creative Suite
  • Experience with WordPress/HTML for website management
  • Ability to analyze data with Google Analytics and other tools
  • B2B marketing experience
  • Marketing automation tools familiarity
  • Excellent copywriting skills

Preferred

  • Proven expertise in digital marketing channels including SEO, social media marketing, content marketing, and performance marketing.
  • Strong knowledge of advertising sales strategies within the gaming or entertainment sectors.
  • Proficiency with Adobe Creative Suite for content creation and campaign design.
  • Experience with e-commerce platforms like WordPress and HTML for website management and optimization.
  • Ability to analyze data using Google Analytics and other analytics tools to inform decision-making.
  • Skilled in B2B (business-to-business) marketing approaches for partnership development.
  • Familiarity with marketing automation tools to streamline campaigns and nurture leads effectively.
  • Excellent copywriting skills for creating engaging content tailored to diverse audiences.
  • Knowledge of Facebook Advertising, Google AdWords, print advertising, email marketing, and research methodologies.
  • Strong leadership capabilities with experience managing budgets, teams, and cross-departmental projects in a fast-paced environment.