Marketing Director, National Media

Responsibilities

• National Media Leadership
• - Represent GEICO's interests in national media engagements to ensure program efficacy across all areas of national investment.
• - Build strong partnerships with GEICO's agencies and national marketplace partners to deliver best-in-class programs, processes, and governance.
• National Media Strategy
• - Take in business goals and strategies and translate them into actionable national media strategies, including emerging media assessment, creative media solutions, and KPI frameworks.
• - Lead the design of annual and half-year national media plans across GEICO's end-to-end marketing funnel for all product lines, while managing to overall brand initiatives.
• - Develop national audience strategies and targeting approaches to engage priority growth audiences
• - Deliver hands-on negotiation leadership on high-profile national investment agreements.
• Budget Stewardship
• - Manage the quarterly allocation of GEICO's national media budget, part of a $1B+ total media investment, across offline and digital partners, in coordination with the Sr. Director, Media and aligned to national and local business priorities.

Requirements

• Experience: 12+ years in media planning, buying, and strategic partnership development, with significant hands-on ownership of national investment.
• National media expertise: Advanced knowledge of national traditional and digital channels, with the ability to coordinate national plans alongside local priorities.
• Upfront and negotiation leadership: Previous upfront planning experience, including directing negotiations with national suppliers.
• Service business context: Background in a conversion-driven service business — financial services, insurance, SaaS, or banking — where the company's success depends on acquiring and retaining customers.
• People leadership: Experience leading high-performing teams, including internal staff and large agency partner teams.
• Measurement and analytics: Experience with analytical models such as MMM, with a deep understanding of how to use them to forecast spending, allocate investment, and inform attribution.
• Audience strategy: Well-versed in audience development and activation using 1P, 2P, and 3P data.
• Executive communication: A track record of providing strategic recommendations and performance analyses to senior leadership.
• AI fluency: Comfort using AI tools such as Claude or Copilot and LLM-assisted workflows in day-to-day work, and familiarity with AI-driven media decisioning and optimization.

Preferred

• Experience working on portfolio or multi-product brands.
• Previous roles in transformational organizations, particularly modernizing a media practice or operating model.
• Experience with national sports and tentpole media partnerships.
• Both agency-side and client-side national investment experience.