Marketing Director Mutti USA

Danbury, CT (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 hrs ago

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Job Summary

Lead US marketing for Mutti, shaping brand equity, media strategy, and innovation alignment while owning the budget and building a high-performance US marketing team.

Own development of US marketing plans, media, packaging, and launch initiatives.
Leverage data and market insights to drive growth and strategic decisions.

Job Description

Responsibilities

Building a deep understanding of the brand and its heritage and equity, becoming the most skilled brand ambassador for the US market
Defining, developing and executing marketing and media plans for the US in close collaboration with Mutti Global Marketing.
Able to autonomously develop media content
Create, define and implement brand territory and visual identity starting from global brand positioning.
Align, develop and implement specific US-based packaging/innovation launch plans based on global innovation strategy
Owning the marketing budget, ensuring efficient allocation of resources and maximum return on investment
Supporting with the definition and implementation of market research plans relying on global market research strategies.
Providing strategic sales support through compelling presentations, business reviews, customer insights, and marketing tools.
Leverage syndicated and internal data (IRI/Circana, Nielsen, retailer data, and other analytics platforms) to identify growth opportunities and support commercial decision-making.
Leading, mentoring, and developing the US marketing team while fostering a high-performance and collaborative culture.

Requirements

Having accrued a minimum of 10-year-experience in Brand Management within consumer goods companies in US. Background in food sector is a plus.
Having completed a university degree course preferably in business or marketing.
Having built a good network of relevant agencies and potential partners within FMCG
Ideally have advertising content creation expertise
Savvy in connecting insights from different panels for a media strategy and translating into precise media plans
Proven ability to analyze market data and translate insights into strategic business decisions.
Experience in maximizing tight marketing budgets
Outstanding leadership, communication, and presentation skills with the ability to influence executive stakeholders.
Highly organized with exceptional project management and prioritization capabilities.
Having accrued experience with premium/food brands/products with an Italian touch will be considered a plus.

Preferred

Background in food sector is a plus
International exposure and knowledge of different cultures a plus
Ideally have advertising content creation expertise

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
401(k) retirement plan

Mutti

3.8 Glassdoor

At Mutti, we believe in the importance of recognising the worth of what may seem ordinary, but never truly is - the soil, the tomatoes, and the small, daily gestures that, over time, make a real difference. Behind every product lies a long-term commitment, built with care and patience. Not to chase short-time success, but to leave something meaningful for the future. Mutti is currently the most beloved tomato brand in Europe, dedicated to the processing of 100% Italian tomatoes. For 125 years, the company has been a tomato specialist, always owned and run by the Mutti family. Now led by the fourth generation, it continues to uphold the values that have made the brand so well-loved. Today, Mutti is the leading group in the tomato-based products market in Italy and Europe, with operations in over 100 countries.The Company has always focused on quality, investing in research and innovation. To ensure the quality of its tomatoes, Mutti upholds a procurement policy that pays a premium price to all suppliers capable of delivering superior quality tomatoes. In addition, for more than 25 years the Company has promoted the “Pomodorino d’Oro”, an incentive that goes far beyond a monetary reward – serving as a source of motivation and economical support that brings pride and new sources for investments to the farmers who are dedicated to producing this iconic excellence of Italian food. The Pomodorino d’Oro also stands as a testament to the strong bond Mutti shares with its farmers, reflecting a relationship built on trust and genuine human connection.Working for Mutti means becoming part of a business experiencing a sustainable international growth – yet, at the heart of this expansion is steadfast commitment to what truly matters: the quality of our products, along with economic sustainability. We grow and broaden our reach because we are confident in our ability to do so responsibly, maintaining the same exceptional standards while pursuing a long-term vision.

Montechiarugolo, Emilia-Romagna, ITA

1.1K employees (95 in marketing)

mutti-parma.com

1% recommend to a friend

1% CEO approval