Responsibilities

• Own and operate Meta Ads and Google Ads — campaign architecture, audience strategy, creative testing, bid management, and weekly performance optimization
• GoHighLevel CRM — pipeline setup, lead tagging, automated SMS/email sequences, contact log standards, and integration management
• Wix website — page updates, landing page builds, SEO settings, mobile optimization, embed scripts, and form integrations
• Lead gen funnel — landing pages, thank-you page flows, conversion tracking (pixel events, GA4, UTMs), and lead source reporting
• Analytics and reporting — weekly lead reports, monthly KPI summaries to ownership covering CPL, ROAS, CAC, and net new members
• AI tooling — identifying, implementing, and maintaining AI-powered tools that improve speed and output across all functions
• Tech troubleshooting — DNS, hosting, SSL, webhook failures, CRM integrations, pixel misfires — first line of defense on all of it
• Content support (if capable) — briefing or producing social content, short-form video, or copy to supplement Kimberly and Berto's output
• The four core pillars — Paid Media (own and operate ads accounts in-house), Technical Systems (full marketing tech stack), Lead Generation & Funnel Management (manage full funnel), AI Fluency & Workflow Automation (use AI tools to streamline processes)

Requirements

• Hands-on experience running Meta Ads and Google Ads campaigns independently — not supporting someone else's campaigns, owning them

Nice to have

• Bonus: experience with short-form video editing, social content creation, or podcast/YouTube production
• Bonus: familiarity with or genuine interest in martial arts, combat sports, or fitness culture