Responsibilities

• Develop and execute comprehensive marketing strategies that build brand identity, align with company goals, and drive growth
• Oversee and unify all digital marketing channels, including social media, paid advertising, email marketing, and website presence
• Manage and optimize paid advertising campaigns across platforms such as Google Ads and Meta (Facebook/Instagram)
• Own the content strategy by developing and managing a cohesive content calendar across all channels
• Plan, create, and publish engaging social media content, while managing day-to-day posting, monitoring, and community engagement
• Lead influencer marketing efforts, including identifying partners, conducting outreach, and managing collaborations from concept through execution
• Analyze campaign performance and customer data to identify trends, optimize strategies, and drive actionable insights
• Collaborate with the creative team to ensure consistent branding, voice, and visual identity across all touchpoints
• Conduct market research and competitor analysis to inform positioning and campaign direction
• Plan and execute product launches and promotional campaigns

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
• 3+ years of experience in a marketing manager or similar strategic role
• Strong understanding of digital marketing, including paid media, social platforms, and analytics tools
• Proven experience managing campaigns across Google Ads and Meta platforms
• Experience with analytics tools (Google Analytics, Meta Insights, etc.) and data-driven decision making
• Ability to think both strategically and creatively
• Strong communication and organizational skills
• Experience in e-commerce or consumer products is a plus

Preferred

• A big picture thinker who can see how all marketing efforts connect and influence one another
• Someone who can bring structure, clarity, and cohesion to a growing brand
• A proactive problem-solver who is comfortable taking ownership and driving initiatives
• A candidate who stays on top of trends, platform changes, and emerging marketing strategies
• Collaborates effectively with cross-functional teams to support shared goals and maintain a positive, productive work environment