Responsibilities

• Lead Medbio’s marketing function and agency partners, building organizational capability in strategic positioning, demand generation, content development, and customer engagement.
• Define and execute an integrated marketing strategy aligned with Medbio’s commercial growth goals, ideal customer profile, and priority markets.
• Own Medbio’s market positioning, value proposition, messaging architecture, and brand standards across all customer touchpoints.
• Build a pull-based demand generation engine that attracts and engages targeted Healthcare OEMs and creates qualified commercial opportunities.
• Lead digital marketing across the website, SEO and paid search, LinkedIn, email, account-based marketing, retargeting, and marketing automation.
• Partner with Sales to define target accounts, lead qualification criteria, CRM handoff processes, and shared funnel metrics from initial engagement through opportunity creation.
• Develop a disciplined content strategy and editorial calendar that delivers technical case studies, application stories, thought leadership, videos, and sales collateral on schedule.
• Partner with Sales, Technical Sales, Engineering, and Operations to translate complex manufacturing capabilities into compelling customer value and quantified proof.
• Improve Medbio’s website experience, search and AI discoverability, market-specific content, calls to action, and conversion paths based on buyer needs and performance data.
• Lead customer, market, and competitive research to identify buyer needs, industry trends, whitespace, and opportunities to differentiate Medbio.

Requirements

• 10–15 years of progressive B2B marketing experience, preferably within medical devices, life sciences, contract manufacturing, or another complex technical industry.
• Proven leadership experience managing marketing teams and external agency partners.
• Demonstrated success developing differentiated positioning and demand generation programs that contribute to qualified pipeline and revenue.
• Strong command of digital marketing, content strategy, SEO/SEM, account-based marketing, CRM, and marketing automation.
• Exceptional writing, storytelling, analytical, and presentation skills with the ability to translate technical detail into compelling business value.
• Bachelor’s degree in Marketing, Business, Communications, or a related field required; advanced degree preferred.