Responsibilities

• Marketing Strategy & Growth
• Develop and own overall marketing strategy and annual marketing plan.
• Translate company growth priorities into clear marketing initiatives and campaigns.
• Establish marketing calendars, priorities, budgets, KPIs, and performance expectations.
• Lead and develop the Trade Marketing, Digital Marketing, and Copywriting functions.
• Ensure marketing activities support Sales, Product, Ecommerce, and overall company growth objectives.
• Use customer, consumer, competitive, and market insights to identify opportunities and guide marketing decisions.
• Trade Marketing: Lead marketing strategies supporting retail customers and sales organization.
• Develop customer-specific marketing programs for key retail partners.
• Partner with Sales on customer presentations, trade shows, seasonal programs, launches, and strategic initiatives.

Requirements

• Bachelor’s degree in marketing, business administration or a relevant field.
• 8+ years of experience leading marketing teams or functions, preferably within consumer products, retail, home décor, garden, lifestyle, or adjacent industries.
• Strong working knowledge of social media, email marketing, websites, SEO/SEM, paid digital media, and digital analytics.
• Experience coordinating cross-functional teams
• Analytical mindset with experience using reporting tools
• Strong project management and organizational skills
• Coach, develop, and elevate the Marketing team by providing regular feedback, mentorship, guidance, and accountability; identifying individual strengths and development opportunities; and creating opportunities for team members to expand their skills, take on greater responsibility, and grow into future leaders
• Excellent communication and leadership abilities