Responsibilities

• Marketing Strategy & Brand Positioning
• Design and execute Kings League’s U.S. marketing strategy to drive B2C growth, audience engagement, and brand awareness.
• Localized global brand positioning for the U.S. market and define emotionally resonant brand storytelling.
• Team Leadership & Budget Management
• Build and lead a high-performing marketing team, fostering collaboration and development.
• Manage and optimize the U.S. marketing budget, tracking ROI and adjusting spend based on performance and market insights.
• Audience Growth & Consumer Insights
• Lead audience acquisition and engagement campaigns using insights on fan behavior and preferences.
• Segment audiences and create personalized strategies.
• Activate campaigns around key U.S. cultural and sports moments (e.g., Super Bowl, Spring Break, Holidays).

Requirements

• 10+ years B2C marketing, ideally in sports, entertainment, fashion, or youth culture.
• Proven track record in growing communities and driving consumer revenue.
• Bachelor’s in Marketing/Business/Communications; Master’s preferred.
• Marketing automation, CRM, e-commerce analytics (GA4, Shopify, Klaviyo).
• Digital/social ad platforms (Meta, Google, TikTok).

Preferred

• Influencer marketing and partnerships; merchandising/licensing a plus.