Marketing Director at JoyMe | San Francisco, CA

JoyMe

Marketing Director

San Francisco, CA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive go-to-market and content growth for AI creative tools in the U.S. with a focus on creator ecosystems and partnerships.

Own go-to-market and content strategies to grow AI creative tools in the U.S.
Must-have: 0-to-1 launch experience in growth or brand marketing.
Standout: Experience building creator ecosystems across TikTok, Reddit, Product Hunt, and Discord.

Job Description

Responsibilities

Lead the market positioning and product storytelling for AI creative tools targeting the U.S. market
Design and execute content growth strategies across platforms such as TikTok, Reddit, Product Hunt, and Discord
Build incentive systems to engage early adopters and improve creator activation and retention
Drive PR initiatives, media outreach, and strategic partnerships to elevate brand visibility
Plan and implement community-building efforts, including creator programs and grassroots engagement
Track user feedback and market data to refine go-to-market and inform product roadmap
Expand the user base, grow the creator ecosystem, and build brand equity in key segments

Requirements

Experience in growth or brand marketing for U.S. or global markets, ideally with a proven 0-to-1 launch track record
Familiarity with generative AI or creative tool ecosystems (design, video, or content creation platforms)
Strong content marketing skills; able to independently craft narratives and campaign assets
Comfortable using tools like ChatGPT, Notion, Figma, and AI-driven content utilities
Strategic thinker with a user- and market-centric mindset to inform product iterations
Self-starter with a proactive, extroverted personality and strong ownership mindset
Comfortable with fast-paced environments and cross-functional remote collaboration

JoyMe

Founded in 2016, JOYME is committed to connecting the world by providing best-experienced internet products and services, crossing cultural barriers, and establishing a content ecosystem for global users. Our pursuit fuels the ongoing dedication to security and makes JOYME the optimal digital media outlet for creators. On a mission to empower a community of independent creators to succeed in an increasingly competitive digital landscape, currently, JOYME operates the video social platform LiveMe, and photo & video editing app PhotoGrid.

Founded in 2016

Los Angeles, California, USA

119 employees (38 in marketing)

www.joyme.sg