Responsibilities

• Lead the strategic marketing direction for assigned event brand(s), developing integrated marketing strategies that drive audience acquisition, customer engagement, brand equity, and revenue growth.
• Work in a cross-functional environment with teams across digital, content, creative, data, operations, registration, and customer experience to deliver cohesive, omnichannel marketing programs.
• Develop annual marketing plans, brand positioning, and messaging frameworks that align with business priorities and customer needs.
• Work in a partnership with Sales to develop marketing strategies that support exhibitor acquisition and support growth segment strategy.
• Establish and monitor key marketing performance indicators, evaluating campaign and business performance while recommending strategic adjustments to maximize results.
• Own and manage the marketing budget for assigned brand(s), ensuring resources are strategically allocated, forecasts are effectively managed, and investments maximize business impact and return on investment.
• Partner with the Portfolio Marketing Director to support broader marketing initiatives, organizational priorities, process improvements, and the continued evolution of marketing capabilities across the department.

Requirements

• Progressive marketing experience, including experience leading integrated marketing strategies and teams.
• Proven success developing and executing marketing strategies for a brand, business unit, or major product line, preferably within B2B events, media, or related industries.
• Demonstrated ability to translate business objectives into marketing strategies that drive measurable commercial results.
• Strong commercial acumen with experience partnering closely with team leaders.
• Experience leading, mentoring, and developing high-performing marketing professionals.
• Excellent stakeholder management, communication, and influencing skills in a cross-functional, matrixed environment.
• Strong analytical mindset with experience using customer insights and performance data to guide strategic decision-making.
• Experience managing marketing budgets, forecasting investments, and optimizing spend to maximize ROI.