Responsibilities

• Manage marketing across 40 locations, keeping the brand consistent while tailoring content to each location
• Lead paid social strategy, including targeting, creative, budgets, and performance decisions
• Assign UTM parameters to posts and ads, and track performance of both paid and organic content
• Build and manage offline attribution by matching in-store sales to the leads and ads that produced them, and sending that data to Meta through the Conversions API
• Document manual workflows so they can be automated in the HIT platform
• Work with the founder and engineering team to plan new platform features

Requirements

• 5+ years of digital marketing experience, with a focus on local retail
• Experience marketing for multi-location retail businesses
• Experience managing Meta ad accounts, including Business Manager and multi-Page setups
• Understanding of offline conversion tracking, such as Meta Conversions API or POS-to-ad attribution
• Strong working knowledge of UTM tracking and Google Analytics
• Experience using AI tools in content creation
• Comfortable working in an early-stage company where processes are still being built

Preferred

• Experience with dealerships or franchises
• Experience working with DMS or POS data
• Meta Blueprint certification