Responsibilities

• Directly supervises and coordinates all marketing and social media and networking activities outlined in the Bank’s annual Marketing Plan and Program approved by the Board of Directors and Senior Management.
• Develops and implements marketing and advertising programs to ensure market awareness of the products and services available to new and existing customers.
• Develops, implements, maintains and monitors the results of the Bank’s social media and networking sites, concepts, objectives, materials, advertisements, programs, blogs, press releases and other special events as directed.
• Works with Senior Management to promote current lending and operational programs of various capacities.
• Keeps abreast of changes in federal and state banking regulations; ensures that changes are implemented in a timely fashion.
• Works with branch staff to increase visibility in target market areas by representing the company in various civic and community functions for the purpose of enhancing its image and developing new business.
• Develops a broad marketing concept; directs market research projects; recommends methods for developing existing markets and opening new ones for customer services.
• Studies, analyzes, and reports on quality of service, customer attitudes, economic conditions, and government controls, with respect to their effect on sales of existing or proposed services.
• Performs duties as the Bank’s primary contact for public, community, media, advertising agency and related vendor relations.
• Controls the company’s press relations and assists Senior Management in public and press relations matters.

Requirements

• Bachelor’s degree from a college or university; or related experience and/or training; or the equivalent combination of education and experience. Work related experience should consist of an in-depth marketing background in a financial institution. Educational experience, through in-house training sessions, formal school or financial industry related curriculum, should be applicable to the financial industry.
• Advanced experience, knowledge and training in a progressively responsible marketing and community relations management role.
• Intermediate experience, knowledge and training in all operational and lending activities and terminology.
• Advanced knowledge of related state and federal compliance regulations related to CRA and the banks products and services.
• Ability to read, analyze and interpret general business periodicals, professional journals, and technical procedures.
• Excellent organizational and time management skills.
• Intermediate knowledge of human resource and labor laws and policies.
• Intermediate skills in computer terminal and personal computer operation; host computer system; word processing, spreadsheet and specialty software programs.
• Intermediate typing skills to meet production needs of the position.
• Basic math skills; ability to calculate interest, commissions, proportions, and percentages; balance accounts; add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals; locate routine mathematical errors; compute rate, ratio and percent, including the drafting and interpretation of bar graphs.