Responsibilities

• Partner with the Chief Marketing Officer to activate and execute the overall marketing strategy across the Global TekMed portfolio.
• Translate high-level business and marketing strategies into actionable campaigns, timelines, priorities, and team assignments.
• Oversee day-to-day marketing operations across 20+ brands and multiple concurrent initiatives.
• Lead, mentor, and develop a multidisciplinary marketing team supporting digital marketing, content, graphic design, websites, automation, paid media, social media, video, and brand development.
• Establish department priorities and allocate team resources based on business goals, deadlines, capacity, and areas of expertise.
• Review and evaluate campaign strategies to identify weaknesses, missed opportunities, incorrect assumptions, or areas requiring optimization.
• Review graphic design, copy, websites, landing pages, emails, videos, social media content, and other creative assets for quality, brand consistency, accuracy, and effectiveness.
• Provide clear and constructive creative direction to designers, copywriters, developers, digital marketers, and other team members.
• Oversee multichannel campaigns executed through email, SMS, social media, paid advertising, websites, landing pages, funnels, print, and other digital platforms.
• Evaluate paid media strategy across platforms such as Meta, Google, LinkedIn, TikTok, Reddit, Bing, and other relevant channels.

Requirements

• Applicants must include a link or documents that highlight relevant campaign, leadership, creative direction, or marketing strategy experience.