Responsibilities

• Marketing Strategy: Work with management to develop and execute a marketing strategy aligned with business objectives, identify market opportunities, customer segments, and competitive positioning to drive expansion into a target market.
• Market Research: Lead ongoing market research to assess industry trends and the competitive landscape and translate this research into actionable insights for sales strategies and decision-making.
• Content Development: Create high-quality whitepapers, blogs, case studies, and industry reports that articulate the value proposition across different verticals.
• Business Partnering: Collaborate with sales and delivery teams to understand drivers and adapt marketing solutions to meet corporate growth objectives.
• Campaigns: Execute strategic marketing campaigns through multi-channel platforms that drive lead generation and brand awareness.
• Branding and Engagement: Ensure consistent positioning and messaging of GLI Secure across all channels, elevate the brand, and represent the company at industry events and with strategic partners.
• Marketing ROI and Sales Alignment: Define and report on marketing performance metrics, including campaign ROI, conversion rates, and sales outcomes in partnership with the sales team; use CRM, marketing automation, and campaign performance data to connect marketing activity to sales results.
• Budget and Resource Management: Develop, manage, and monitor marketing budgets, ensuring responsible allocation of resources across campaigns, events, content, and strategic initiatives.
• Agency and Vendor Oversight: Manage external marketing agencies and vendor partners to ensure deliverables, timelines, and brand standards are met.
• Other duties as assigned.

Requirements

• 8 + years of progressive experience in marketing new business development/market diversification is required.
• 4 + years of experience in marketing cybersecurity, information security, or highly technical B2B services.
• Must have a strong understanding of cyber risk, security testing methodologies, and regulatory compliance frameworks.
• Must have experience leading marketing research initiatives and translating insights into strategy.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) is required.
• Must have excellent communication and presentation skills.
• Must have demonstrated professionalism, including while working under pressure.
• Must have the ability to handle multiple projects under tight deadlines, while maintaining a realistic balance among priorities.
• Must demonstrate a high degree of attention to quality, details, and correctness.
• Must have the ability to read, write, speak, understand, and communicate in English sufficiently to perform the duties of this position.

Preferred

• Background working in regulated industries.
• Experience supporting global organizations.
• Bachelor’s degree in business, marketing, or a related field.
• HubSpot and CRM experience is a plus.

Benefits

• Comprehensive Health, Dental, and Vision Insurance
• 100% Employer Paid Options Currently Available
• Optional Health and Flexible Savings Accounts
• 100% Employer Paid Life and Disability Insurances
• 30 Days Paid Time Off (Per Year)
• 401K Savings Plan with 100% match up to 3% of your gross annual salary
• Annual Discretionary Bonus
• Anniversary Reward Bonus
• Educational Assistance Program (after 12 months of employment)
• Mental Health Benefits through our Employee Assistance Program
• Voluntary Pet Insurance