Marketing Director

USA (Hybrid)

$85K/yr – $100K/yrDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

Drive client-campaign leadership and end-to-end account management within a marketing agency focused on live events.

  • Own end-to-end client campaigns, production schedules, and weekly status updates.
  • Must-have: Minimum 3 years marketing experience
  • Standout: Experience in marketing agency, B2B events, or associations

Job Description

Responsibilities

  • Act as primary liaison between agency and client. Manage accounts autonomously and proactively address client needs.
  • Participate in initial campaign kick-off meeting with new client.
  • Lead strategic marketing meetings and client presentations.
  • Lead all other client meetings.
  • Draft recommended scopes of work and budgets for account strategist approval before going to the client.
  • Attend client events and perform research, press management, social media posting, photo/video art direction, etc. as needed.
  • Collaborate with account and creative teams, as well as specialists, to execute results- driven campaigns.
  • Conduct primary and secondary quantitative and qualitative research and work with account strategist to create strategic analyses and develop personas as well as strategic and tactical plans.
  • Lead creative team in brand identity, concept and message platform development.
  • Participate in new campaign on-boarding process.

Requirements

  • Minimum of 3 years of marketing experience required
  • 5+ years marketing experience strongly preferred
  • Master’s degree in related field may be used in lieu of one year of required experience
  • Marketing agency, B2B event and/or association experience preferred
  • Bachelor’s degree in related field preferred
  • Solution-oriented
  • Project management skills
  • Strong written and verbal communication skills
  • Collaborative
  • Positive attitude

Preferred

  • Bachelor’s degree in related field preferred
  • Experience with Marketing agency, B2B event and/or association preferred
  • Strong time management and organizational skills? (paraphrase avoided) -- kept as requirement

Benefits

  • Medical, Dental, Vision Insurance
  • Tuition Reimbursement
  • Paid Parental Leave
  • Life, Accident and Disability
  • Retirement with Company Match
  • Paid Time Off
Freeman Company logo

Freeman Company

4.1 Glassdoor

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 96-year legacy in event management as well as new technologies to deliver moments that matter.

Founded in 1927
Dallas, Texas, USA
6.3K employees (1,023 in marketing)
78% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
181.4K
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
28.8%
Direct
57.3%
Referral
11.9%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~6.3K

Marketing Team

Marketing Team Size
281 (4% of company)
Median Career Experience
15.5 years
Median Tenure
4.3 years

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