Responsibilities

• Own marketing’s contribution to pipeline generation, revenue growth, and overall commercial performance.
• Execute multi-channel demand generation campaigns including digital, PR, social media, and paid advertising.
• Lead strategy and execution for conferences, webinars, and physician education initiatives.
• Drive measurable ROI from events including leads generated, demos conducted, and evaluations initiated.
• Partner closely with Sales to accelerate evaluation starts, deal progression, and conversion rates.
• Develop sales enablement tools including ROI models, reimbursement guides, and competitive positioning frameworks.
• Define and refine Dormotech’s market positioning, messaging, and value proposition across all customer touchpoints.
• Oversee website strategy, SEO, and digital presence to support lead generation and brand visibility.
• Lead development of marketing collateral, case studies, and clinical content to support sales and customer engagement.
• Build and manage relationships with Key Opinion Leaders (KOLs), advisors, and clinical partners.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 7–10+ years of experience in healthcare, medical device, or diagnostics marketing.
• Proven track record of driving pipeline growth and measurable commercial impact.
• Experience marketing to physicians, healthcare providers, and health systems.
• Strong understanding of clinical workflows, reimbursement models, and provider decision-making.
• Excellent verbal and written communication skills with the ability to translate complex clinical concepts into clear messaging.
• Ability to operate both strategically and tactically in a fast-paced, high-growth environment.
• Experience working cross-functionally with Sales, Clinical, and Product teams.

Nice To Have

• Previous experience working in a startup or early-stage medical device or SaaS company.
• Experience launching new products or entering new markets.
• Strong background in digital marketing, analytics, and marketing automation tools.
• Familiarity with CRM systems and marketing attribution models.
• Experience developing KOL networks and managing advisory boards.
• Strong project management and organizational skills.

Benefits

• Join a fast-growing, mission-driven team focused on innovation in digital sleep diagnostics.
• Play a key role in driving market adoption and commercial growth of a next-generation platform.
• Opportunity for growth, autonomy, and leadership within a high-impact role.