Responsibilities

• Serve as the primary point of contact with our Google Ads / marketing agency
• Review campaign performance, budgets, and reports
• Hold the agency accountable for: Cost per lead; Cost per new patient; Return on investment (ROI)
• Identify gaps and push for continuous improvement
• Act as the link between marketing and each office location
• Ensure proper handling of leads: Phone answering quality; Scheduling efficiency; Follow-up systems
• Work closely with office managers and treatment coordinators to improve: Lead-to-patient conversion; Case acceptance
• Align marketing efforts with each office’s capacity and goals
• Build relationships with: Local businesses; Medical professionals; Community partners

Requirements

• 5–10 years of marketing, growth, or operations experience
• Dental marketing experience strongly preferred
• Candidates without dental experience must have proven success in high-ticket, elective services (cosmetic, aesthetics, implants, or similar cash-pay models)
• Experience working with and managing external marketing agencies
• Experience in multi-location businesses or DSOs preferred
• Strong understanding of: Lead generation (Google Ads, Meta Ads)
• Lead conversion systems (calls, scheduling, follow-up)
• Ability to work cross-functionally with office teams
• Strong communication and organizational skills
• Data-driven with focus on measurable outcomes

Benefits

• 401(k) matching
• Bonus based on performance
• Dental insurance