Marketing Director at CRI Genetics | Redondo Beach, CA | $120K/yr – $180K/yr

CRI Genetics

Marketing Director

Redondo Beach, CA (Hybrid)

$120K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own full-funnel growth with end-to-end channel launches and a data-driven focus on CAC, LTV, and ROAS for subscription or DTC models.

Growth ownership: Manage the funnel from cold acquisition to post-purchase retention and optimize for revenue, not vanity metrics.
Channel launches: Build and kill paid channels across Meta, Google, and TikTok using unit-economics based testing.
Lifecycle & creative: Create lifecycle flows and a rigorous creative testing program to drive repeatable wins.

Job Description

Responsibilities

Develop and execute full-funnel marketing strategies from cold acquisition through post-purchase retention to drive measurable revenue growth, not just traffic.
Launch, test, and scale new paid channels (Meta, Google, TikTok, and emerging platforms) and kill underperformers based on unit economics, not vanity metrics.
Own new product and channel launches end-to-end, from go-to-market strategy through creative briefing, launch execution, and post-launch optimization.

CRI Genetics

3.5 Glassdoor

Our mission at CRI Genetics (Cellular Research Institute, Genetics Department) is to unlock complex information from your DNA and present it to you in a way that’s interesting, useful, and easy to understand. We want to help you learn more about yourself and find ways to improve your life through genetic testing.Our primary goal is to improve human life and further Mankind’s understanding of the human genome. Not only do we provide advanced genetic reports to consumers, but we also actively participate in scientific research. We believe genetic analysis is the future of medicine and we’re excited to play a role in solving complex medical problems.

Founded in 2016

Santa Monica, California, USA

35 employees (5 in marketing)

www.crigenetics.com

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