Marketing Director at CRI Genetics | Redondo Beach, CA | $120K/yr – $180K/yr

CRI Genetics

Marketing Director

Redondo Beach, CA (Hybrid)

$120K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive full-funnel growth for a DTC/subscription business, aligning acquisition, activation, retention, and monetization with a data-driven P&L and a high-performing team.

Growth Engine: Own CAC, LTV, ROAS optimization and real-time decision-making to grow revenue and profitability.
Channel Launches & Optimization: Launch and scale paid channels, prune underperformers, and manage end-to-end go-to-market for new products.
Lifecycle & Creative Systems: Build lifecycle flows, automate campaigns, and run a systematic creative testing program with high-velocity asset generation.

Job Description

Develop and execute full-funnel marketing strategies from cold acquisition through post-purchase retention to drive measurable revenue growth, not just traffic.
Launch, test, and scale new paid channels (Meta, Google, TikTok, and emerging platforms) and kill underperformers based on unit economics, not vanity metrics.
Own new product and channel launches end-to-end, from go-to-market strategy through creative briefing, launch execution, and post-launch optimization.
Lead structured A/B and multivariate testing across ads, landing pages, email flows, and offers with documented hypotheses and clear win/loss criteria.
Build and optimize customer lifecycle flows, both existing and new automations.
Oversee creation of high-performing marketing assets such as ad creatives, UGC, landing pages, and email copy. Establish a systematic creative testing program that consistently generates new winners.
Own and manage the marketing budget as a P&L. Allocate based on performance data, defend your bets with CAC and LTV math, and know when to scale and when to cut.
Define, track, and report on core KPIs (CAC, LTV, ROAS, contribution margin, email revenue share) and use them to make real-time decisions, not just quarterly talking points.
Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners. You set the standard leading by example, then scale through your people.
Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.

CRI Genetics

3.5 Glassdoor

Our mission at CRI Genetics (Cellular Research Institute, Genetics Department) is to unlock complex information from your DNA and present it to you in a way that’s interesting, useful, and easy to understand. We want to help you learn more about yourself and find ways to improve your life through genetic testing.Our primary goal is to improve human life and further Mankind’s understanding of the human genome. Not only do we provide advanced genetic reports to consumers, but we also actively participate in scientific research. We believe genetic analysis is the future of medicine and we’re excited to play a role in solving complex medical problems.

Founded in 2016

Santa Monica, California, USA

35 employees (5 in marketing)

www.crigenetics.com

58% recommend to a friend