Marketing Director - Content & Advertising at Barry-Wehmiller | Clayton, MO

Barry-Wehmiller

Marketing Director - Content & Advertising

Clayton, MO (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Direct a global content and marketing team to deliver integrated, brand-aligned campaigns and content that drive awareness, engagement, and pipeline.

Own and scale multi-channel content programs across global markets with measurable KPIs.
Must-have: 10+ years in marketing leadership with global B2B content and advertising.
Standout: proven cross-functional collaboration across Marketing, Sales, and Agencies in a matrix environment.

Job Description

Responsibilities

Lead, mentor, and develop a team of content, creative, and sales enablement professionals.
Foster a collaborative, high‑performance culture focused on creativity, quality, and business impact.
Ensure the team has the tools, processes, and skills needed to deliver exceptional results.
Establish clear roles, goals, and performance standards. Develop and grow team capabilities.
Oversee creation of high-impact, market-relevant content including thought leadership, storytelling campaigns, case studies, video, photography, and digital assets.
Guide creative direction for all major campaigns, events, and product launches.
Ensure content is optimized for multiple formats, audiences, and geographies, working with regional teams for localization.
Work in close partnership with peers in EMEA Marketing, Brand & Experience, Demand Generation, and Product Marketing to ensure content and campaign execution are cohesive and mutually reinforcing.
Collaborate with Sales, Commercial Operations, and other functions to ensure marketing efforts support commercial objectives.
Serve as the point of contact for content requests.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or related field.
10+ years of progressive marketing experience with significant content and advertising leadership responsibilities.
Proven success developing and executing global marketing strategies in B2B industrial, manufacturing, or automation sectors.
Strong portfolio demonstrating brand storytelling, creative campaigns, and integrated marketing leadership.
Exceptional communication, presentation, and influencing skills.
Experience leading creative teams and collaborating with external agencies and partners.
Flexibility to take on evolving responsibilities in response to strategic priorities and business needs.
Skilled in building cross-functional partnerships and influencing without direct authority.
Comfortable operating in a fast‑paced, matrixed, and international environment.

Preferred

Advanced degree preferred.

Barry-Wehmiller

We’re Building A Better World.We’re more than just a successful capital equipment and engineering solutions firm. We’re an organization fiercely committed to improving the lives of our team members across the globe. By providing meaningful work in an environment of care and compassion, we send them home fulfilled by their time with us, rather than drained by it. We understand what every human being on the planet desires: to know that who they are and what they do matter. As a business, we have a unique opportunity to let them know that they do.Through our Truly Human Leadership culture and personal growth initiatives, we help them become their best selves. And when we bring out their best, they give their best. To their work, their team members and friends, our customers and suppliers, the people in the communities in which they work and live, and--most important of all--to their families. And before you know it, a better job has helped build a better world!

St Louis, Missouri, USA

5.9K employees (160 in marketing)

www.barrywehmiller.com