Responsibilities

• Full, end-to-end ownership of a c$10M+ marketing budget, able to speak to it in real detail, not just at a headline level, with influence over ~$20M across the wider business
• Leadership of a team of 8 spanning events (trade and consumer shows), lifestyle marketing, e-commerce marketing, and influencer marketing
• The integrated marketing stack, from strategy through to execution
• Key retail moments, joining sales meetings with major national accounts to present marketing plans (including Walmart, Target and Amazon)
• Budget-heavy programs, including major trade shows and RFP-driven projects

Requirements

• Proven marketing, operational, and leadership in CPG / consumer products (strong agency backgrounds also considered)
• Experience and awareness of all new and traditional forms of marketing, including Digital, trade and in-store execution.
• Genuine budget ownership, you personally manage marketing budgets, forecasting, and ROI, and can defend the numbers in the room. This is the single most important requirement
• Strong commercial and financial acumen paired with real hands-on delivery
• A people leader who can build trust, lift morale, and get the best from a team
• A polished presenter who can communicate confidently up to VP, group, and country manager levels
• Comfort with ambiguity and change.