Responsibilities

• Plan, coordinate, and implement marketing programs to support organizational objectives
• Develop and implement strategies for social media platforms
• Research, design, and develop marketing materials and monitor production and distribution of marketing materials
• Liaise and correspond with outside vendors, suppliers, public relations, and media contacts
• Prepare press and media releases and prepare and conduct product presentations
• Execute direct marketing campaigns and coordinate and participate in marketing events
• Update company website and social media tools
• Oversee loyalty and rewards programs
• Monitor competitive activity and market trends and assess customer feedback
• Maintain customer information via marketing database and CRM system

Requirements

• Bachelor's degree or equivalent
• Customer service, marketing, or sales experience
• Proficient in the principles of marketing and knowledge of marketing tools and techniques
• Proficient in relevant computer applications
• Proficient in social media marketing
• Superior written and verbal communication skills
• Previous experience with Nursing Homes
• Ability to move intermittently throughout the workday
• Ability to remain calm under stress
• Ability to function independently, have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies

Benefits

• A dynamic and supportive work environment
• Opportunities for professional growth and development
• A chance to make a difference in the lives of our residents and colleagues