Marketing Director [Brand Marketing]

New York City, NY (On-site)

$135K/yr – $175K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the brand narrative and cross-channel marketing across a global Travelzoo footprint, aligning storytelling with partnerships, sponsorships, and influencer programs to lift brand salience and business impact.

  • Brand Activation: Lead storytelling through partnerships, sponsorships, and influencer programs to drive awareness and affinity.
  • Ownership & Collaboration: Set vision, govern the brand budget, and partner with sales/marketing to hit performance metrics.
  • Field & Events Presence: Represent the brand at trade and consumer events and coordinate cross-functional efforts with global teams.

Job Description

Responsibilities

  • Energized to collaborate globally to further shape how the world sees Travelzoo, elevating the Travelzoo brand in the travel and hospitality industry
  • Excited to spearhead the ideas and storytelling behind compelling content, partnerships, sponsorships, and influencer programs that drive brand awareness
  • Ready to set the vision, drive operational excellence, and be accountable for the brand marketing budget, performance, and outcomes
  • Represent the brand at face-to-face events (both trade and consumer)
  • Develop strong relationships with the sales and marketing teams

Requirements

  • Degree educated with 8+ years of brand marketing experience; lifestyle and/or travel brands are highly preferred
  • A results-driven marketing ambassador who has built brands within the U.S. market
  • A passionate leader with a proven track record of managing direct reports, demonstrating the work ethic and interpersonal skills to inspire collaboration and creative thinking
  • Equally comfortable shaping brand strategy and leading cross-channel marketing initiatives, bringing both deep brand expertise and well-rounded generalist experience
  • Extremely knowledgeable about the digital advertising landscape, products, and trends
  • Skilled in brand analytics, including measurement, reporting, and tracking
  • A high-performance thinker with a strong work ethic and sound judgment
  • An excellent verbal and written communicator

Preferred

  • Lifestyle and/or travel brands are highly preferred

Benefits

  • Broaden your horizon by working with a global team and potentially in a different country
  • Experience one of our travel deals first-hand each year, with additional vacation days and a travel budget – we call it the Travelzoo Experience
  • Enjoy complimentary access to a fully equipped gym conveniently located within our office building
  • We recognize your achievements with our employee awards
  • Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
  • We offer competitive compensation and benefit packages
Travelzoo logo

Travelzoo

3.2 Glassdoor

We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travelers. Club Members receive Club Offers personally reviewed by our deal experts around the globe. We have our finger on the pulse of outstanding travel, entertainment, and lifestyle experiences. We work in partnership with thousands of top travel suppliers—our long-standing relationships give us access to irresistible deals.

Founded in 1998
New York, New York, USA
380 employees (127 in marketing)
55% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
5.1M
Monthly Google Ads Budget
$17K
Traffic Source Mix
Search
13.9%
Direct
79.9%
Referral
3.7%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~401

Marketing Team

Marketing Team Size
59 (16% of company)
Marketing Roles Posted (Last 30 Days)
3

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