Marketing Director

Bismarck, ND (On-site)

Salary Not AvailableSenior Level5+ years expInternship

Posted 4 months ago

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Job Summary

Drive marketing leadership for Funatix Events, owning the ticketing strategy and multi-channel campaigns to grow attendance and revenue.

  • Lead the department by mentoring and developing the marketing team (currently 2 direct reports)
  • Must-have: 5+ years in marketing leadership in events/sports/entertainment.
  • Standout: Proven ticket sales growth and multi-channel campaigns across email, paid, and social.

Job Description

Drive marketing leadership for Funatix Events, owning the ticketing strategy and multi-channel campaigns to grow attendance and revenue.

  • Lead the department by mentoring and developing the marketing team (currently 2 direct reports)
  • Build clarity, cadence, and accountability across planning, execution, and reporting
  • Partner tightly with Sponsorship, Ticketing, Ops, and Executive Leadership to hit growth targets
  • Own ticketing marketing strategy for Funatix Events from launch through sell-out
  • Build segmentation and targeted campaigns (first-time buyers, repeat fans, VIP, groups, etc.)
  • Create and optimize offers, group packages, and conversion paths that move the needle
  • Build annual marketing calendars and event-specific launch plans that scale across the year
  • Lead execution across email, SMS, paid social, display, retargeting, and geotargeting
  • Set creative direction and write strong briefs for design/video content
  • Ensure a consistent brand voice across web, social, ads, and on-site messaging

Requirements

  • 5+ years in marketing leadership (events/sports/entertainment/tourism preferred)
  • Proven results driving ticket sales, digital engagement, and audience growth
  • Strong people leadership: delegation, development, and high standards without ego
  • CRM/email expertise: segmentation, automation, lifecycle marketing
  • Paid media fluency: Meta + Google (TikTok/display a plus)
  • Strong writing + creative direction
  • Analytics confidence: performance reporting, insights, and optimization
  • Working knowledge of AI tools/automations
  • Adobe Creative Suite / Canva a plus

Preferred

  • TikTok
  • Adobe Creative Suite / Canva a plus

Benefits

  • Health insurance + dental/vision
  • 401(k) with company match (after one year)
  • Flexible PTO
  • Professional development opportunities
Bismarck Larks Baseball Club logo

Bismarck Larks Baseball Club

The Larks are a member of the Northwoods League, the country's premier summer collegiate baseball league. The Northwoods League was founded in 1994 with 5-teams in Minnesota, Wisconsin, and Iowa. Since that time, the league has expanded to 20 teams throughout Minnesota, Wisconsin, Iowa, Michigan and North Dakota. The Larks are proud to be a part of the Bismarck community and play at Bismarck Municipal Ballpark Home of Dakota Community Bank and Trust Field. Our ballpark is the perfect place for families, companies, parties, friends, and baseball fans alike.

Founded in 2017
Bismarck, North Dakota, USA
28 employees (14 in marketing)

Traffic Signals

Monthly Visitors
199.1M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
10 (36% of company)