Responsibilities

• Develop and execute an annual marketing plan and budget which increases center sales and traffic, drives sponsorship and media sales, supports Tanger corporate programs and positions Tanger and the center as good corporate citizens.
• Primary Business Development representative for the center, accountable for prospecting, canvassing, and closing media, sponsorship, and non-transactional revenue deals consistent with annual revenue goals as established by the Regional Manager, Marketing Partnerships.
• Monitor and maintain marketing budget, be able to account for variances and adjust plan and budget in response to real time business climate. Complete monthly financial forecasts managing real time revenue and expense positions, providing frequent updates to GM.
• Assist General Manager in developing a comprehensive strategic business plan.
• Create and/or execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities and generate positive publicity for the center. Results should be trackable, and ROI analyzed for programs.
• Actively create and sell media, sponsorship, and programming opportunities in order to achieve personal and property sales goals, driving NOI.
• Manage the local sales process from beginning to end, including establishing a pipeline, refining sales targets and pitches and cultivating relationships with brand-appropriate partners in pursuit of center deals.
• Effectively communicate the benefit of Tanger Outlets and offer marketing and advertising solutions to clients.
• Work with RVP of Marketing, Corporate Marketing, and media agency to develop targeted advertising and media plan.
• Garner free publicity on a local and regional level for the center through area print and broadcast resources. Prepare and distribute press releases and media alerts, as well as maintain an updated media contact list for the center’s market.
• Cultivate strong retailer relations, work with General Manager to host quarterly meetings, communicate via monthly newsletter and provide retailers with the support they need to be successful.
• Support and execute on national programs such as TangerClub, TRIP Partners (if applicable) and other branded annual programs and events to drive local results.
• Flawlessly execute national, regional, and local Marketing and Marketing Partnership programs.
• Develop and execute local tourism strategy to include bus and tour group programs, partnerships and cross-promotions with local hotels, resorts, and other tourist destinations. Participate in festivals, conventions, and trade shows as applicable.
• Develop positive working relationships with community, civic leaders, and the city. Establish active involvement in area Chamber of Commerce, Convention and Visitors Bureau, Welcome Centers and other city organizations that would benefit center’s growth and increase awareness of the center’s and Tanger’s role as a good corporate citizen.
• Ensure field support for all Tanger Corporate Departments, as required including Marketing, Leasing, Accounting, etc. with the goal of moving business forward and eliminating obstacles to progress.
• Actively participate as a key member of the management team as directed by the General Manager.
• Adhere to all policies and procedures identified in the Marketing Manual.