Responsibilities

• Develop marketing plan and budget for Crystal in the Americas in alignment with the global strategy and objectives and execute across key channels.
• Work in collaboration with the global team in London to deploy integrated global promotional campaigns and product launches in the Americas.
• Oversee all Consortia and Key Account annual marketing plans, budgets and content delivery in collaboration with Sales and various trade partners for the Americas.
• Lead trade marketing activities and support for B2B/trade sales team in the Americas and globally including trade portal functionality, trade emails, collateral, webinars, presentation materials, sales events and trade shows.
• Oversee global consumer email marketing including the calendar, briefing, design and deployment.
• Create and execute the direct mail plan for the US to drive repeat bookings and new customer acquisition.
• Provide high-quality briefs to the in-house creative team for all marketing projects / activities and collaborate on development of materials to meet business objectives and align with Crystal’s brand.
• Mange Americas budget including tracking, analysis and compliance with purchase order system.
• Report on the performance of Americas marketing efforts and competitive trends and key insights to inform marketing strategy.
• Nurture and grow a high-performance team in the regional Miami office with a culture of innovation, accountability, and continuous improvement.

Requirements

• Education: bachelor’s degree in marketing or related field preferred.
• Experience: 10+ years of experience in marketing along with strong people and stakeholder management skills.
• Cruise/Travel experience highly preferred including working with travel advisors
• Proven track record for implementing effective, ROI driven B2C and B2B marketing plans, as well as managing a sizeable marketing budget.
• Experience leading teams with strong cross-functional leadership and collaboration skills.
• Working knowledge of customer databases, CRM and marketing analytics.
• Familiarity with marketing tactics and strategies successful with affluent markets.
• Ability to multi-task and thrive in a fast-paced and dynamic environment where strategic brand-building efforts are priority.
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint programs.

Benefits