Responsibilities

• Build and run an always-on patient acquisition engine across all five regions and 50+ clinics, prioritizing markets with open template capacity and new-provider ramp needs.
• Drive new-patient volume that supports operational standards including template fill, third-next-available, and conversion targets.
• Localize campaigns to each region’s payer mix, service lines, and competitive landscape rather than running a single undifferentiated program.
• Develop the marketing strategy for premium intraocular lenses, refractive and elective cataract upgrades, and other cash-pay and elective service lines.
• Build patient education and pre-visit content that supports the premium lens upgrade conversation and lifts elective mix in partnership with clinic teams.
• Tie campaign design to the funnel that feeds surgical conversion and IOL upgrade performance.
• Stand up and scale marketing support for the Practice Liaison Program and external OD co-management network, building the materials, outreach cadence, and tracking that grow referral volume.
• Support the optometric and primary-care referral pipeline into MD and surgical services.
• Equip practice liaisons with collateral, digital tools, and campaign infrastructure to deepen co-management relationships across territories.
• Lead go-to-market for newly recruited physicians and new or transitioning locations, building local demand ahead of start dates so providers ramp to full schedules quickly.

Requirements

• 7+ years of marketing experience with progressive leadership responsibility, including team and budget ownership.
• Multi-site healthcare or multi-location consumer-healthcare marketing experience (ophthalmology, optometry, dental, dermatology, aesthetics, or similar elective / specialty services strongly preferred).
• Demonstrated command of digital and performance marketing, including paid search and social, SEO, CRM, and marketing analytics.
• Proven ability to tie marketing activity to volume, conversion, and revenue or contribution, not just impressions and awareness.
• Experience operating in a high-growth, acquisitive, or PE-backed / MSO environment.

Preferred

• Direct experience marketing premium or elective clinical services (premium IOLs, refractive, aesthetics, cash-pay).
• Referral- or provider-relationship marketing experience (co-management, liaison, or physician-referral programs).
• Experience supporting new-provider ramp and de novo or location launches.
• Familiarity with brand consolidation across acquired entities.