Own end-to-end multi-location marketing across brand and local activation, aligning campaigns to openings, revenue priorities, and KPI-driven outcomes.

• Growth Infrastructure: Plan and execute multi-channel campaigns across paid, owned, and earned with data-driven optimization.
• Brand & Local Activation: Translate national brand into location-level programs and maintain Activate brand consistency across digital, print, in-store, email, and social.
• Campaign Operations & Partnerships: Manage briefs, creative development, agency reviews, on-time and on-budget launches, and build scalable local playbooks.
• Channel Performance & Reporting: Own performance across email/SMS, organic social, paid media, and website content, with regular KPI tracking and leadership reporting.
• Lifecycle Marketing Oversight: Manage CRM and retention strategies through the Lifecycle Marketing Manager.
• Agency & Talent Management: Oversee internal and external production of assets and maintain alignment with brand standards.
• Grand Openings & Reopenings: Lead marketing execution for new location launches and reopenings with pre-launch awareness and influencer activation.
• Budget & Partnerships: Manage local marketing budgets, ROI evaluation of partnerships, chamber relationships, and team training on ROI evaluation.
• Team Leadership: Develop Marketing Specialist, Lifecycle Marketing Manager, and Production Graphic Designer with clear expectations and accountability.
• Cross-functional Collaboration: Maintain day-to-day relationships with creative and media agencies, ops, sales, and tech partners to align initiatives.