Marketing Director, Action & Entertainment

Responsibilities

• Set the global marketing strategy and turn brand strategy into campaign platforms, messaging, and go-to-market plans
• Lead integrated U.S. campaigns across digital, social, experiential, retail, and entertainment
• Build global campaign toolkits that international teams can adapt
• Own content and channel strategy, with real depth on YouTube, TikTok, Instagram, and emerging platforms
• Direct Creative and agency partners as the standard-bearer for creative quality
• Build the creator and influencer roster across kid and adult-collector audiences
• Lead fan community strategy and feed sentiment back to shape product and brand decisions
• Partner with Sales on retailer-specific programs at top U.S. accounts
• Own the U.S. marketing budget, KPIs, and forecast, reallocating spend based on what works
• Lead and grow the Marketing team, in partnership with the Brand Director as co-owners of portfolio growth

Requirements

• 8+ years in consumer marketing, brand activation, or integrated campaigns, ideally in toys, collectibles, entertainment, gaming, or CPG
• 3+ years leading and developing a marketing team
• A track record of large-scale integrated campaigns with measurable business results
• Hands-on depth in social, creator and influencer marketing, and digital content
• Experience building shopper and retailer-specific programs with major U.S. accounts
• Budget ownership and comfort being measured on business outcomes, not just engagement
• A real understanding of fandom-driven brands: what builds a community, sustains it between launches, and converts it into demand
• Bachelor's degree in Marketing, Business, or related field (MBA preferred)

Preferred

• Marketing to both kids and adult collectors, and knowing how tone, channel, and compliance differ
• Knowledge of COPPA and platform rules for kid-directed content
• Experience equipping international teams in global toy or entertainment markets
• Using entertainment as a marketing vehicle (series, shorts, gaming integrations, live events)
• Fluency with tools like Google Analytics and Sprout Social
• Launching a brand from concept to market