Marketing Digital Specialist I – Hybrid AZ

Phoenix, AZ (Hybrid)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize hotelier-focused digital marketing activities, driving data-informed campaigns through partner collaboration and cross-functional alignment.

  • Relationship management: serve as day-to-day contact with hoteliers, partners, and SMEs to align on initiatives.
  • Campaign support: answer questions on online marketing, photos, and related programs using AI-driven insights.
  • Performance and alignment: monitor key metrics and coordinate with internal teams to keep marketing strategies in sync with business goals.

Job Description

Responsibilities

  • Specialist: Serve as a day-to-day contact for, and foster relationships with, hoteliers, partners and subject matter experts.
  • Digital Marketing Review Calls: Support company initiatives by answering hotelier’s questions regarding online marketing, photos, and other important initiatives, leveraging AI tools where appropriate to provide data-driven content.
  • Effective Communication: Utilize professional verbal and written techniques to address concerns and provide solutions.
  • Performance Metrics: Monitor and report on key digital marketing performance indicators to evaluate the success of campaigns and optimize strategies accordingly.
  • Strategic Alignment: Collaborate with internal departments to ensure marketing strategies align with overall business objectives and goals, applying strategic thinking to anticipate market changes and recommend innovative solutions.

Requirements

  • At least 1 year’s experience in the digital environment marketing space, preferably in online marketing, brand marketing, or brand-based media marketing.
  • Associate or bachelor's degree in marketing, communications, business or a related field or equivalent work experience.
  • Time Management
  • Relationship Building
  • Digital Tools Proficiency : Stay updated on the latest digital marketing tools and platforms (e.g., SEO) and apply them effectively when communicating with hoteliers.
  • AI and Emerging Technologies: Demonstrate familiarity with AI-driven tools and technologies to enhance digital marketing strategies, improve efficiency, and deliver data-driven insights.
  • Strategic Thinking: Apply critical and strategic thinking to analyze performance data, identify opportunities, and recommend innovative solutions that align with business objectives.
  • Software Proficiency : Demonstrate expertise in Microsoft Office Suite, SharePoint, and Salesforce for effective project and data management.
  • Communication Skills : Exhibit strong written, verbal, and presentation skills, with advanced computer literacy to support clear and impactful communication.
  • Other Requirements:
  • - May travel up to 10% of work time.
  • - This is a hybrid position, requiring an onsite presence Mondays, Wednesdays and Fridays* at our Headquarters, with the option to work remote on Tuesdays and Thursdays.
  • *In-office days may vary based on business needs, including meetings and company events.
  • This position is not eligible for immigration sponsorship.

Preferred

  • preferably in online marketing, brand marketing, or brand-based media marketing

Benefits

  • Medical/Dental/Vision available day one
  • Vacation/Sick- accruals start day one
  • Paid company holidays and personal holidays to celebrate what’s important to you
  • 401K - company contribution and match (U.S.)
  • Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
  • Employee discounts/hotel discounts
  • Free financial and health wellness programs
  • Tuition Reimbursement
Best Western Hotels & Resorts logo

Best Western Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel company within the BWHSM Hotels global enterprise. With 19 brands and approximately 4,300 hotels in over 100 countries and territories worldwide*, BWH Hotels suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, @HOME by Best WesternSM, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, Elite, Distinctive and Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

Founded in 1946
Phoenix, Arizona, USA
17K employees (264 in marketing)