Marketing & Digital Content Specialist at Sunrise Management & Consulting - NY | Latham, NY | $26/hr – $32/hr

Sunrise Management & Consulting - NY

Marketing & Digital Content Specialist

Latham, NY (On-site)

$26/hr – $32/hrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-brand social media, content creation, and digital marketing as a Marketing & Digital Content Specialist, coordinating campaigns, events, and online presence to boost engagement and brand visibility.

Own and publish engaging content across LinkedIn, Facebook, and Instagram for multiple brands.
Must-have: 3–5+ years in marketing or social media management with experience managing multiple accounts.
Standout: Experience coordinating campaigns and events, plus familiarity with real estate or PropTech preferred.

Job Description

Responsibilities

Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties.
Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram.
Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
Track engagement metrics and help optimize content performance.
Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
Ensure listings are accurate, current, and aligned with property marketing goals.
Assist with updating website content and online profiles as needed.
Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites.
Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards.
Track trends in feedback to help identify opportunities for improvement.
Assist with creating engaging marketing materials, announcements, and digital content.
Develop graphics and promotional materials using tools such as Canva or similar platforms.
Help coordinate marketing campaigns, announcements, and product updates.
Help in planning and coordinating resident events at apartment communities.
Help coordinate logistics and promotional materials for industry trade shows and conferences.
Support event communications and promotional outreach.
Track performance metrics such as engagement, social media reach, lead volume, and listing effectiveness
Prepare monthly marketing reports with insights and improvement recommendations
Support overall marketing initiatives across both organizations.
Help manage marketing calendars and campaign schedules.

Requirements

3–5+ years of experience in marketing, social media management, communications, or a related field.
Demonstrated experience managing multiple social media accounts or brands simultaneously.
Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner.
Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.

Preferred

Bachelor's in Marketing, Communications, Digital Media or similar fields
Experience in real estate, property management, hospitality, or PropTech.
Experience supporting trade shows, conferences, or industry events.
Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
Basic knowledge of website updates, CRM systems, or marketing automation platforms is a plus

Benefits

401(k) with Match
Medical, Dental, Vision Insurance
Paid Time Off
Paid Company Holidays
Referral Program

Sunrise Management & Consulting - NY

Since 1998 Sunrise Management & Consulting, headquartered in Albany, NY, has built an outstanding reputation managing Multi-Family properties and Commercial Investment real estate. Our staff has a passion to protect you and your most valuable assets...your properties. That's why more property owners are seeing the light and retaining Sunrise Management & Consulting to manage their income producing properties. At Sunrise Management & Consulting, we begin with the philosophy that superior property management is directly associated with outstanding returns on investment. We bring our years of experience, management expertise and a successful track record to all of our clients’ properties.

Founded in 1998

Latham, New York, USA

24 employees

www.sunrisemc.com