Marketing & Digital Content Specialist

Latham, NY (On-site)

$26/hr – $32/hrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-brand marketing and digital content across property and PropTech, focusing on social media, listings, and online presence.

  • Own social media management across multiple brands and platforms
  • Must-have: 3–5+ years in marketing with evidence of multi-brand management
  • Standout: Real estate, property management, or PropTech familiarity

Job Description

Responsibilities

  • Social Media Management
  • Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties.
  • Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram.
  • Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
  • Track engagement metrics and help optimize content performance.
  • Online Listings & Digital Presence
  • Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
  • Ensure listings are accurate, current, and aligned with property marketing goals.
  • Assist with updating website content and online profiles as needed.
  • Online Reputation Management
  • Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites.
  • Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards.
  • Track trends in feedback to help identify opportunities for improvement.
  • Content Creation & Marketing Support
  • Assist with creating engaging marketing materials, announcements, and digital content.
  • Develop graphics and promotional materials using tools such as Canva or similar platforms.
  • Help coordinate marketing campaigns, announcements, and product updates.
  • Support brand consistency across all digital channels.
  • Events & Industry Engagement
  • Assist in planning and coordinating resident events at apartment communities?
  • Help coordinate logistics and promotional materials for industry trade shows and conferences.
  • Support event communications and promotional outreach.
  • Reporting & Analytics
  • Track performance metrics such as engagement, social media reach, lead volume, and listing effectiveness
  • Prepare monthly marketing reports with insights and improvement recommendations
  • General Marketing Coordination
  • Support overall marketing initiatives across both organizations.
  • Help manage marketing calendars and campaign schedules.
  • Assist leadership teams with marketing-related administrative and coordination tasks

Requirements

  • 3–5+ years of experience in marketing, social media management, communications, or a related field.
  • Demonstrated experience managing multiple social media accounts or brands simultaneously.
  • Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner.
  • Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
  • Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools.
  • Experience coordinating marketing campaigns, events, or promotional initiatives.
  • Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
  • Experience working with digital marketing analytics and engagement metrics to inform content strategy.
  • Comfortable working in a collaborative environment supporting multiple business units or brands.

Preferred

  • Bachelor's in Marketing, Communications, Digital Media or similar fields
  • Experience in real estate, property management, hospitality, or PropTech.
  • Experience supporting trade shows, conferences, or industry events.
  • Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
  • Basic knowledge of website updates, CRM systems, or marketing automation platforms is a plus

Benefits

  • 401(k) with Match
  • Medical, Dental, Vision Insurance
  • Paid Time Off
  • Paid Company Holidays
  • Referral Program