Marketing Designer

Syracuse, NY (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own end-to-end marketing campaigns from planning to execution, optimize initiatives, develop collateral, and support sales with materials and events.

  • Plan and manage campaigns and collateral to generate awareness and action
  • Create sales materials and presentations to support marketing and business development
  • Coordinate with partners, vendors, and internal teams to ensure timely production

Job Description

Responsibilities

  • Plan, manage, and execute campaigns and collateral development to generate awareness and action.
  • Make optimization recommendations on current marketing and use findings in planning for future campaigns.
  • Determine needed collateral, work on design/layout, and create pieces against deadlines.
  • Design and repurpose pre-approved content into other formats for distribution and amplification across a variety of media.
  • Create marketing materials to provide support sales or marketing needs, responding to ad-hoc ad requests related to local initiatives, corporate sponsorships, etc.
  • Customer appreciation events
  • Local print ads
  • Direct mail/letters
  • Create materials for use in sales training efforts and promotions as needed:
  • Design sales support pieces for business development activities

Requirements

  • B.A. degree in Graphic Design or related field of study.
  • All applicants must be 18 years of age or older.
  • 3-5 years of professional experience within the marketing and graphic design field.
  • Experience with developing and implementing marketing strategies and tactics.
  • Proficient in the design software Adobe Creative Suite
  • An analytical self-starter and creative thinker
  • Exceptional organization and communication skills
  • Detail-oriented; superior writing and editing skills
  • Flexible
  • Team player

Preferred

  • Banking, insurance and/or investment marketing experience are preferred but not required.
  • Ability to use the more advanced features of Microsoft Office Suite and website design knowledge

Benefits

  • 11 paid holidays
  • paid vacation
  • Medical, Vision & Dental insurance
  • 401K with generous match
  • Pension
  • Tuition Reimbursement
  • Banking discounts
Community Financial System, Inc. logo

Community Financial System, Inc.

Community Financial System, Inc. is a diversified financial services company based in DeWitt, NY that is focused on four main business lines – banking, benefits administration, insurance services and wealth management with total assets over $15 billion.Its banking subsidiary, Community Bank, N.A. is among the country’s 100 largest banking institutions and operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont, and Western Massachusetts.In addition to a full range of retail, business, and municipal banking services, the Company offers comprehensive financial planning, trust administration and wealth management services through its Community Bank Wealth Management, operating unit.The Company’s Benefit Plans Administrative Services, Inc. subsidiary is a leading provider of employee benefits administration, trust services, collective investment fund administration and actuarial consulting services to customers on a national scale.The Company’s OneGroup NY, Inc. subsidiary is a top 100 U.S. insurance agency and provides personal and commercial lines of insurance and other risk management services.Community Bank System, Inc. is listed on the New York Stock Exchange and the Company's stock trades under the symbol CBU.

Traffic Signals

Monthly Visitors
3.8K
Traffic Source Mix
Search
36.9%
Direct
37.8%
Referral
8.8%
Social
13.1%
Paid
1.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1

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