Responsibilities

• Assist the Marketing Specialist in the administration of the marketing database processes to ensure the execution and delivery of direct marketing campaigns and initiatives.
• Coordinate marketing tactics to consistently meet expectations set forth in the strategic marketing plans and meet overall growth, sales, and profitability objectives
• Draft and create offers in guest systems and ensure accuracy.
• Assist the Marketing Specialist in monitoring marketing activities, utilization, market saturation, event/promotion success, and ROI of all promotions, offers, events, and media to forecast future performance, adjusting plans to secure desired results as needed
• Ensure integrity, efficiency, and effectiveness of promotions and events.
• Assist the Marketing Specialist in efforts, both qualitative and quantitative, to analyze results to create and/or adjust programs to effectively drive marketing success.
• Coordinate with the marketing team to engage guests with Casino promotions and events.
• Assist the Marketing Specialist in monitoring player development, comp, and retention programs.
• Engage in projects set by marketing management (data cleansing, queries, etc.)
• Maintain a proficient understanding of the Casino Management System (CMS) and relational database report writing software to access contact information and carded play history for segmentation purposes.